Clare Ducksbury, CEO of Case Pilots, discussed evolving methods for effective notice and administration programs at the Global Class Actions and Mass Torts conference. Key takeaways include challenges in direct marketing compliance in the UK, the role of social media, and the importance of PR.

Clare Ducksbury, our CEO here at Case Pilots, joined a panel at the Global Class Actions and Mass Torts conference organised by Perfect Law. The panel, chaired by Steven Weisbrot from Angeion Group, and including Scott Hardy from Top Class Actions and Katja Nikolaus from June, provided an insightful discussion on the developing methods that can be used to create robust notice and administration programs. The panel highlighted the ever-evolving approaches that legal firms can take here in the UK, alongside the technology that can now be used to underpin effective and efficient processes. 

The purpose of the event is to target all those in the industry who have a common interest in collective redress whilst giving the opportunity to meet, discuss and share knowledge in this growing field. 

Notice and administration programs are an area of significant focus at Case Pilots as the class action regime in the UK develops and we start to see some direction from the CAT on preliminary notice points. The Case Pilots team delivers a portfolio of high-quality services to support both opt-out and opt-in claims in the UK and across Europe.  

What were our key takeaways following the conference?  

We commonly see Legal teach companies use a variety of social media channels such as Facebook, Instagram, and Twitter to target a broad audience as a key strategy point within Notice and Administration plans. In the UK, we are unable to direct market with the current regulations that are in place for legal professionals to adhere to. As an example of the repercussions of direct marketing, a lawyer in Austria reached out to known affected individuals with a letter that resulted in legal proceedings against him and the firm. It is crucial for legal professionals to always make sure they are in line with the any marketing guidance as defendants are looking at ways to target them for any wrongdoing. This is a challenge we are facing here in the UK and there is still a lot to learn regarding giving notice and what options need to be explored for direct marketing in this space. In the next five years, we hope to see more clarification into whether we can use direct notice in the future to reach those individuals or companies that we know have been subject to unlawful misconduct by big corporations.  

There are an increasing number of sophisticated tools to monitor email marketing and transactional emails that help support notice and administration plans in the court. Even though we know we aren’t going to remarket to 100% of our audience, we can clearly demonstrate that we have communicated with a high number of individuals who have registered their interest in the claim. In addition to marketing, PR and earned media play a huge role in giving notice to all affected parties. If you are armed with a good PR campaign, you will gain exceptional coverage to reach your target audience from a reliable source. American firms can learn from the processes here in the UK, as we use external PR agencies to drive awareness nationwide. This is proving successful with an appetite from the media to cover stories of corporate wrongdoing. As a result, we are establishing a library of reliable sources within this industry to help consumers globally. Demonstrating a robust PR strategy helps when giving evidence of notice to the court.  

Currently the rules for the CAT (Competition Appeal Tribunal) are complicated, that is why it is encouraged that legal firms partner with a company who can offer a suite of case management services for the life cycle of a claim.  

What can Case Pilots do to assist with the key takeaways? 

  • We are a reliable case management team who provide expertise, services and technology to legal firms to support class actions, group litigation and mass claims in the UK and Europe. 

  • Provide robust marketing strategies to target a broad audience that adheres to regulations here in the UK.  

  • We have the expertise and knowledge to guide legal teams through the process.  

  • Our PR and Communications team are able to help drive awareness by focusing on achieving maximum reach and coverage for all notice and administration plans.  

  • We help legal firms navigate their way through each stage of the process. 

  • We put the claimant at the heart of what we do. Our claimant communications teams are an experienced team who know how to communicate effectively with different types of claimants. Using a variety of methods, we have the solution to suit your needs.  

  • Monitoring and reporting all of our marketing campaigns enables us to demonstrate to the court that we have communicated with a high number of individuals who have registered/shown an interest in the claim.  

Get in touch with our team to discuss how we can help your case. 

Published: Saturday, 01 April 2023
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